{"product_id":"apple-iphone-18-pro-256gb-brand-new","title":"Apple iPhone 18 Pro 256GB – Brand New","description":"\u003cdiv class=\"iphone-product-description\" style=\"font-family: Arial, sans-serif; color: #333; line-height: 1.7;\"\u003e\n\u003ch2 style=\"color: #111;\"\u003eApple iPhone 18 Pro 256GB – Brand New\u003c\/h2\u003e\n\u003ch3 style=\"color: #444;\"\u003ePro performance. Advanced photography. Premium design.\u003c\/h3\u003e\n\u003cp\u003eExperience powerful performance, advanced photography and an immersive display with the Apple iPhone 18 Pro. Powered by the A20 Pro chip and featuring a 6.3-inch Super Retina XDR OLED display, this smartphone is designed for smooth everyday use, creative work and entertainment.\u003c\/p\u003e\n\u003cp\u003eCapture detailed photos and videos with the 48MP Pro Fusion camera system, enjoy responsive performance with ProMotion technology and store your favourite content with 256GB of internal storage.\u003c\/p\u003e\n\u003cdiv style=\"background: #f5f5f5; padding: 15px; border-radius: 8px; margin: 20px 0;\"\u003e\n\u003ch3 style=\"margin-top: 0; color: #111;\"\u003eProduct Condition\u003c\/h3\u003e\n\u003cp style=\"margin-bottom: 0;\"\u003e\u003cstrong\u003eBrand New\u003c\/strong\u003e – Brand-new Apple iPhone 18 Pro with 256GB storage. Choose your preferred colour from the available options.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"color: #111;\"\u003eAvailable Colours\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eBlack\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLight Blue \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilver\u003c\/strong\u003e \u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBurgundy\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #111;\"\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e6.3-inch Super Retina XDR OLED display\u003c\/li\u003e\n\u003cli\u003eApple A20 Pro chip\u003c\/li\u003e\n\u003cli\u003e256GB internal storage\u003c\/li\u003e\n\u003cli\u003e48MP Pro Fusion camera system\u003c\/li\u003e\n\u003cli\u003e18MP Center Stage front camera\u003c\/li\u003e\n\u003cli\u003eProMotion technology with adaptive refresh rates up to 120Hz\u003c\/li\u003e\n\u003cli\u003eAdvanced photography and video recording features\u003c\/li\u003e\n\u003cli\u003e5G connectivity\u003c\/li\u003e\n\u003cli\u003eFace ID security\u003c\/li\u003e\n\u003cli\u003eAluminium unibody design\u003c\/li\u003e\n\u003cli\u003eIP68 water and dust resistance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #111;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cdiv style=\"overflow-x: auto;\"\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-bottom: 20px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\" style=\"background: #222; color: #fff; padding: 12px; text-align: left;\"\u003eGeneral Information\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eApple\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eModel\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eiPhone 18 Pro\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eStorage Capacity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e256GB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eAvailable Colours\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eBlack, Glacier (Light Blue), Silver, Burgundy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCondition\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eBrand New\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eOperating System\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eiOS\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\" style=\"background: #222; color: #fff; padding: 12px; text-align: left;\"\u003eDisplay\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eDisplay Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eSuper Retina XDR OLED\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eScreen Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e6.3 inches (diagonal)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eResolution\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e2622 × 1206 pixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePixel Density\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e460 ppi\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eRefresh Rate\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eProMotion up to 120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eDisplay Features\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eDynamic Island, Always-On display, HDR, True Tone, Wide Colour (P3)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\" style=\"background: #222; color: #fff; padding: 12px; text-align: left;\"\u003ePerformance \u0026amp; Storage\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eProcessor\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eApple A20 Pro chip\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCPU\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e6-core CPU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eGPU\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e7-core GPU with Neural Accelerators\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eNeural Engine\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eDual 16-core Neural Engine\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eInternal Storage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e256GB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\" style=\"background: #222; color: #fff; padding: 12px; text-align: left;\"\u003eRear Camera\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCamera System\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e48MP Pro Fusion camera system\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eMain Camera\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e48MP Fusion Main with variable aperture\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eUltra Wide Camera\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e48MP Fusion Ultra Wide\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eTelephoto Camera\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e48MP Fusion Telephoto\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eOptical-Quality Zoom\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eUp to 8x optical-quality zoom in\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eDigital Zoom\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eUp to 40x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCamera Features\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eNight mode, Smart HDR 5, ProRAW, Photographic Styles 3, macro photography\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\" style=\"background: #222; color: #fff; padding: 12px; text-align: left;\"\u003eFront Camera\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFront Camera\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e18MP Center Stage camera\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eAutofocus, Center Stage, Ultra-stabilised video\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\" style=\"background: #222; color: #fff; padding: 12px; text-align: left;\"\u003eConnectivity \u0026amp; Network\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eMobile Network\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e5G and 4G LTE\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eWi-Fi\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eWi-Fi 7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBluetooth\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eBluetooth 6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eConnector\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eUSB-C\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth colspan=\"2\" style=\"background: #222; color: #fff; padding: 12px; text-align: left;\"\u003eDesign, Security \u0026amp; Durability\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBuild\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eAluminium unibody design\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFront Protection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eCeramic Shield 2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBack Protection\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eCeramic Shield back\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eSecurity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eFace ID\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eWater \u0026amp; Dust Resistance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eIP68 rating\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eAdditional Features\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eDynamic Island, Action button, Camera Control, Apple Intelligence\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"color: #111;\"\u003eWhat's in the Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApple iPhone 18 Pro\u003c\/li\u003e\n\u003cli\u003eUSB-C Charge Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"color: #111;\"\u003eWhy Choose the iPhone 18 Pro?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePowerful performance:\u003c\/strong\u003e The A20 Pro chip delivers advanced processing and graphics capabilities.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional photography:\u003c\/strong\u003e Capture detailed images with the 48MP Pro Fusion camera system.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth display experience:\u003c\/strong\u003e Enjoy responsive scrolling and vivid visuals with the Super Retina XDR display.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmple storage:\u003c\/strong\u003e 256GB of space for apps, photos, videos and files.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour choice:\u003c\/strong\u003e Available in Black, Glacier (Light Blue), Silver and Burgundy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"background: #f5f5f5; padding: 15px; border-radius: 8px; margin-top: 20px;\"\u003e\n\u003ch3 style=\"margin-top: 0; color: #111;\"\u003eImportant Product Information\u003c\/h3\u003e\n\u003cp style=\"margin-bottom: 0;\"\u003eSpecifications are based on Apple's published iPhone 18 Pro information. Network compatibility and certain features may vary by region and carrier. Please confirm the device's regional specification and SIM compatibility before purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Phone Shop","offers":[{"title":"Black","offer_id":68262398066887,"sku":"IPH 18 PRO 256GB NEW BLK","price":1349.99,"currency_code":"GBP","in_stock":true},{"title":"Light Blue","offer_id":68262424641735,"sku":"IPH 18 PRO 256GB NEW BLU","price":1349.99,"currency_code":"GBP","in_stock":true},{"title":"Silver","offer_id":68262424674503,"sku":"IPH 18 PRO 256GB NEW SIL","price":1349.99,"currency_code":"GBP","in_stock":true},{"title":"Burgundy","offer_id":68262424707271,"sku":"IPH 18 PRO 256GB NEW BUGD","price":1349.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/4718\/3047\/files\/iphone-18-pro-finish-select-202609-6-3inch-black_AV2.webp?v=1793981044","url":"https:\/\/thephonesshop.co.uk\/products\/apple-iphone-18-pro-256gb-brand-new","provider":"The Phone Shop","version":"1.0","type":"link"}